HOTSPOT
The City of Coral Gables has a social media series that highlights local businesses, encourages foot traffic, and showcases the unique charm of the city.
The series features short-form videos created for social media, where we interview business owners and showcase their spaces, products, services, and stories. The goal is to give the community a closer look at the businesses that make Coral Gables unique, while helping promote them and encourage people to visit and support local businesses.
Through video and storytelling, the series creates a more personal connection between the businesses and the community, turning local businesses into part of the identity of the City of Coral Gables.
SERVICES:
VIDEO PRODUCER, EDITOR, AND WRITER
INDUSTRY:
CITY OF CORAL GABLES
YEARS:
2024-2026
Developing a simple visual identity for the HotSpot series using the city’s main color, dynamic motion graphics, and visual elements that complement the energy and personality of each business.
The HotSpot social media series highlights the diverse businesses of Coral Gables by telling their stories through interviews with owners, managers, and employees. Each video combines real-life footage, movement, and dynamic editing to capture the atmosphere, energy, and personality of each business.
The series brings the audience inside these local spaces, showcasing not only what they offer, but also the people, passion, and community behind them, while presenting a different and more personal view of Coral Gables.
The Giralda Sky Installation,
also known as Cielo Tejido or Woven Sky is a revival to bring color, vibrance, and business to Giralda Plaza in the City of Coral Gables. Through this project we showcased the beauty of handcrafted pieces from Mexico.
This social media campaign showcases the local French Normandy District to educate the public on the historic importance of architecture in relation to Coral Gables and its businesses.
Each video has its own motion graphics and animation, designed to reflect the different energy, colors, and personality of each business.
The videos showcase the businesses in real life action, capturing their movement, energy, and voices while creating a unique visual experience for each one.
Creating a simple visual identity for the Did You Know? videos using the colors that represent the City of Coral Gables, with simple animations and lower thirds to enhance the videos and create a consistent visual style.
The Did You Know? series is a collection of social media videos designed to highlight the services, programs, and history that shape the City of Coral Gables and benefit its residents. Each video brings the audience closer to the people and stories behind the City’s services by featuring interviews with department directors and staff directly involved in the work.
The series also explores the history of Coral Gables through engaging visual storytelling. For selected pieces, AI-generated voice-over narration was used to bring historical stories to life, creating an accessible and engaging way for residents to learn more about the City’s history, landmarks, and the people and ideas that have shaped Coral Gables.