Mamá, tu regalo tú lo escojes
Mother’s Day is a major celebration around the world, and Pide Uva created a campaign to celebrate the special connection between mothers and their loved ones. The concept focused on showing that with Pide Uva, finding the perfect gift for Mom can be easy, personal, and meaningful.
The campaign was built around the concept “Mamá, tu regalo lo escoges tú (Mom, you pick your gift),” highlighting selected products and gift options available through the app. The visual concept incorporated the housewife figure, along with Puerto Rican inspired elements and cultural references, creating a playful and familiar visual language that connected the campaign with the local audience and the spirit of Puerto Rico.
SERVICES:
DIGITAL CAMPAIGN
INDUSTRY:
DIGITAL COMPANY PUERTO RICO
YEARS:
2023
Using the influence of Las Housewives of Miramar as a cultural and visual reference to create a deeper connection with the Puerto Rican audience.
The campaign uses familiar characters, humor, and storytelling to create a relatable narrative that feels connected to the local culture while supporting the Mother’s Day concept.
Visual elements such as illustrations, vibrant colors, and bold typography were used to strengthen the campaign’s personality and create a more playful and expressive visual language. These elements helped bring the characters and story to life while making the content feel familiar and culturally relevant to the Puerto Rican audience.
The combination of color, illustration, and typography also created a strong visual presence across the digital pieces, helping the campaign stand out while maintaining a clear connection to the brand.
Color has the power to set the tone and influence behavior. Using the brand’s existing colors as the foundation, the campaign uses the primary brand color to create consistency, recognition, and a strong visual connection across all campaign pieces.
The campaign had a focus to create digital pieces that connect Puerto Rican mothers with the brands and products available through the app Pide Uva. The app helps empower women to decide what gifts they want when they want them.
Mothers are often overlooked in digital campaigns, the goal was to place them at the center of the conversation and show how easy and meaningful it can be to express appreciation with Pide Uva.
